Inside The Reverse Funnel System - Funded Proposals

The Reverse Funnel System is set up on the funded proposal approach, where something inexpensive (in this case, qualifying the applicant and surveying them) is used as the front end with the back end being the main product (a membership). This is such a powerful blueprint, here are the 2 main reasons why:

1. By the time your lead has been surveyed, he has already qualified himself as someone who is serious. Tire kickers don’t end up in this section of “the reverse funnel”.

2. Because of the fact that you earn money on the front end, it covers advertising costs and allows you to generate more leads as a result. By reinvesting the front end profits, you can essentially jack your entire marketing system up on steroids.

This is the first time I’ve actually worked with a funded proposal system and I’m really blown away. It works brilliantly.